The Origin Officially Launches Mobile Game 'Max Level Idle' Expanding Into IP-Based Game Publishing

SEOUL, South Korea--( BUSINESS WIRE )-- The Origin is officially entering the IP-based game publishing business with the launch of a mobile game based on the "The Max Level Returner" IP.

The Origin (Co-CEOs Jung Jaesik, DK Sung), a comprehensive content IP holdings startup, announced today the global launch of its Idle RPG 'Max Level Idle' across 175 countries including Korea, Japan, Taiwan, and the United States.

This project implements The Origin's game publishing system to successfully adapt the existing IP. The focus has been on maximizing IP value by restructuring core elements - including the worldview, characters, story, and art - of the globally proven "I Alone Level-up Returner" IP for the gaming platform. The Origin will oversee all aspects from launch to operations.

Combined with the popularity of The Max Level Returner IP in global markets including Korea and Japan, and the immersive gaming content, this launch is expected to deliver an even more diverse and appealing experience to both domestic and international users.

Max Level Idle is an Idle RPG based on the web novel and webtoon IP "The Max Level Returner" that has seen success in global markets including Korea and Japan. The story follows the protagonist who is drawn into the game world 'Eternal World' and must grow stronger to defeat the final boss ‘Baal’. The game features simple and intuitive controls, spectacular skill effects, and various equipment and companion systems. Players can experience both the joy of character progression and the satisfaction of hack-and-slash combat through dynamic and immersive battles.

Special launch promotions are also being rolled out. All users playing Max Level Idle will receive the in-game character 'Lilith' and over 4,000 draw tickets, among other benefits. Additionally, a launch celebration attendance event offering various game items is being held. Detailed information can be found through official channels including the Max Level Idle game community(Naver Lounge, X).

CEO Jung Jaesik of The Origin said, “This project exemplifies the expansion of a beloved IP from media formats such as web novels and webtoons into a new platform in the gaming world. We aim to enhance the value and appeal of ‘The Max Level Returner’ IP and deliver a unique experience to global users.” He added, “Leveraging The Origin’s expertise in IP planning and commercialization, we will secure a robust global fanbase and significantly broaden our content lineup, further accelerating our IP-based business growth.”

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