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Road to Tokyo 2020: Bus, Railway Firms Aiming to Attract Foreign Tourists to Local Areas

Road to Tokyo 2020: Bus, Railway Firms Aiming to Attract Foreign Tourists to Local Areas

   Tokyo, April 15 (Jiji Press)--Japanese bus and railway operators are gearing up to attract foreign travelers to local areas in the country by improving services connecting major airports and railway stations to less accessible tourist destinations.
   The move comes as the Japanese government aims to boost the annual number of visitors to the country to 40 million in 2020, when Tokyo hosts the Summer Olympics and Paralympics. The number topped 30 million last year.
   Luring foreign travelers to local areas, where they can enjoy distinctive cultures and customs, is the key to achieving the goal.
   Northern Iwate Transportation Inc., based in the city of Morioka in Iwate Prefecture, runs a bus service connecting airports and popular tourist destinations in the northeastern Tohoku region.
   The service, attended by a guide, brings tourists to Hiraizumi, one of the country's UNESCO World Heritage sites, and a hot spring resort in Hanamaki, as well as Matsushima in neighboring Miyagi Prefecture, which gives scenic coastal views.

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AFP-JIJI PRESS NEWS JOURNAL


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