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Dual-Purpose Umbrellas Promoted as Father's Day Gifts in Japan

Dual-Purpose Umbrellas Promoted as Father's Day Gifts in Japan

   Tokyo, June 12 (Jiji Press)--Japanese department stores are promoting umbrellas for use in both sunny and rainy weather as gifts for Father's Day on Sunday.
   They are banking on a campaign by the Environment Ministry to encourage not only women but also men to use parasols as protection against heatstroke.
   Products on store shelves are mainly folding umbrellas that are easy to carry and convenient for daily use, including for business, with emphasis on functionality such as light weight and quick opening and closing with a push button.
   They are also effective enough as parasols for protection against ultraviolet rays and sunlight, enabling users to feel as if they are in the shade even in the strong sunshine after the end of the rainy season.
   J. Front Retailing Co.'s <3086> Matsuzakaya store in Tokyo's Ueno district this year added dual-purpose umbrellas to the list of gifts for its Father's Day campaign for the first time.

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AFP-JIJI PRESS NEWS JOURNAL


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