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Lack of Sunshine Cools Sales of Summer Products in Japan

Lack of Sunshine Cools Sales of Summer Products in Japan

   Tokyo, July 17 (Jiji Press)--A severe lack of sunshine in Japan's Kanto eastern region is cooling sales of summer products, while the unusual temperatures at this time of the year are generating unseasonal demand for hot drinks and food products.
   Major department store operators have seen sluggish sales for summer products since the end of June.
   Sales dropped by over 10 pct year on year in the sale period through July 2 at major flagship stores of Isetan Mitsukoshi Holdings Ltd. <3099> in the Tokyo metropolitan area.
   At Takashimaya Co. <8233>, sales of ultraviolet ray parasols and sunglasses were some 70 pct of the year-before level.
   "Sales of regular summer products for ochugen (a Japanese midyear gift-giving tradition) including beer and 'somen' noodles dropped noticeably," a department store official said.

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AFP-JIJI PRESS NEWS JOURNAL


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