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INTERVIEW: Orion Mulling Craft Beer Production

INTERVIEW: Orion Mulling Craft Beer Production

   Naha, Okinawa Pref., Sept. 5 (Jiji Press)--Orion Breweries Ltd. is considering developing craft beer products, the company's president said in a recent interview.
   "Okinawan people expect Orion to improve its brand image," Keiju Hayase said. "This is one of our priorities."
   Hayase took the helm of the Urasoe, Okinawa Prefecture-based brewery in July after serving as president of the Japanese unit of Canadian sportswear maker Lululemon Athletica Inc. and vice president of women's underwear manufacturer Triumph International (Japan) Ltd.
   Hayase showed willingness to rebuild the fifth-largest Japanese beer maker, saying, "We're a startup." He noted that he will create an environment in which employees are encouraged to come up with new business ideas and materialize them.
   While the domestic beer market is shrinking, major breweries are developing unique craft beer products.

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AFP-JIJI PRESS NEWS JOURNAL


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