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FOCUS: Japanese Firms Becoming More Serious about Reducing Waste

FOCUS: Japanese Firms Becoming More Serious about Reducing Waste

   By Reina Kurobori
   Tokyo, Feb. 17 (Jiji Press)--In a sign that the Japanese corporate world is growing more serious about reducing waste, 24 companies will start in March selling in reusable containers products ranging from chewing gum to dishwasher detergent, under a new platform.
   The eco-friendly shopping experience is seen as a step toward changing the way of consumption in Japan amid continuing concerns about over-packaging and single-use plastics.
   Companies, including camera manufacturer Canon Inc. <7751>, confectioner Lotte Co. and daily goods maker S.T. Corp. <4951>, will participate in the platform, called "Loop," managed by its parent TerraCycle, a U.S. company that specializes in recycling.
   Launched in May 2019 in the United States, where it currently has 35,000 household users, Loop allows purchases of goods in durable packaging, which is collected for cleaning by professionals. The platform keeps growing, starting services in Britain and France by the summer 2020. With 200 partners globally, a push to expand the program to Canada, Australia and Germany is underway.

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AFP-JIJI PRESS NEWS JOURNAL


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