HOME > NATIONAL > Article

Text Size

small

medium

large


Event Held in Brazil to Promote Japan-Made Low-Cost Rice

Event Held in Brazil to Promote Japan-Made Low-Cost Rice

Participants sample Japan-made
Participants sample Japan-made "strategic rice" at an event in Sao Paulo, Brazil, on Monday.

   Sao Paulo, Feb 3 (Jiji Press)--A tasting event was held in Sao Paulo in Brazil on Monday to promote Japan-made rice with cheaper production costs.
   Japan's agriculture ministry hosted the event in hopes to advertise "strategic rice" to explore the markets of the emerging economies. Its production costs have been reduced by around 70 pct through various efforts including eliminating work to plant rice seedlings into a paddy field.
   The ministry last year launched a trial project of growing and exporting such rice by planting rice seeds directly into soil to save water, aiming to promote exports of Japanese rice to emerging markets where rice sales are anticipated to increase in the future.
   As Brazil has the world's largest community of "nikkei-jin," or people of Japanese descent outside Japan itself, it is considered a promising market for Japanese rice.
   The ministry has held similar tasting events in Kenya and Mexico.

To read a full story, please click here to find out how to subscribe.

NATIONAL

HEADLINES

POLITICS
Zelenskyy Protests US-Russia Talks on Ukraine Ceasefire, Postpones Saudi Visit
ECONOMY
Gaza Reconstruction Needs $53.2 B., Including $15.2 B. for Housing: World Bank
SPORTS
MLB: Imanaga to Start in Cubs' March 18 Season Opener to Face Dodgers' Yamamoto
OTHER
Mitsukoshi Isetan Recalls Valentine's Day Chocolate Products Due to Mold

AFP-JIJI PRESS NEWS JOURNAL


Photos