HOME > BUSINESS > Article

Text Size

small

medium

large


3rd-Segment Products Key for Major Japanese Brewers

3rd-Segment Products Key for Major Japanese Brewers

   Tokyo, Jan. 10 (Jiji Press)--Four major Japanese brewers are aiming to win customers this year by promoting "third-segment" beer-like beverages, which have little or no malt content and therefore are priced lower than regular beer.
   The companies are redoubling efforts to boost sales, as Japan's consumption tax rate is set to be raised to 10 pct from 8 pct in October and the country's beer and quasi-beer market continues shrinking partly reflecting falling demand from young consumers.

To read a full story, please click here to find out how to subscribe.

BUSINESS

Aomori Tourism Information

HEADLINES

POLITICS
Multilateral Force in Sinai Hails Japan's Possible Dispatch of GSDF Personnel
ECONOMY
Current Situation Warrants Consumption Tax Hike in Oct.: Japan PM Abe
SPORTS
Tennis: Djokovic Reaches Australian Open Last 4 As Nishikori Retires in 2nd Set
OTHER
Hokkaido University Prof. Takeuchi Lands US Edgar Award Nomination

Aomori Tourism Information

GOSHOGAWARA
Introduction of Tachineputa, Town of Kanagi and West Tsugaru Peninsula
・ GOSHOGAWARA 1
・ GOSHOGAWARA 2
・ GOSHOGAWARA 3
JOMON
An early culture with pottery
・ JOMON 1
・ JOMON 2
・ JOMON 3
・ JOMON 4

AFP-JIJI PRESS NEWS JOURNAL


Photos