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INTERVIEW: Suntory Beer to Strengthen Brand Power to Weather Tax Hikes

INTERVIEW: Suntory Beer to Strengthen Brand Power to Weather Tax Hikes

   Tokyo, July 11 (Jiji Press)--Japan's Suntory Beer Ltd. will strengthen the brand power of its products, such as the flagship "Kinmugi" third-segment beverage series, to get through an October consumption tax hike and liquor tax revisions starting next year, President Kenji Yamada has said.
   Sales of third-segment beer products, which are more affordable than normal beer, are growing as consumers are becoming increasingly budget-minded.

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AFP-JIJI PRESS NEWS JOURNAL


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