Honda to Launch New EV Brand "0" in 2026
Tokyo, Oct. 9 (Jiji Press)--Japan's Honda Motor Co. will launch its new electric vehicle brand "0" (zero) in the North American market first in 2026.
Under the development philosophy of "Thin, Light and Wise," the new brand's EVs will be lightweight and compact by incorporating artificial intelligence and other cutting-edge technologies. The brand is positioned as a key player in Honda's global strategy to counter rivals Tesla Inc. of the United States and BYD Co. of China.
(2024/10/09-13:17)
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