Yamaha Motor Targeting Generation Z in India
Chennai, India, Nov. 11 (Jiji Press)--Japan's Yamaha Motor Co. is expanding sales of its sports motorcycles in India, the world's largest market for two-wheeled vehicles, by targeting Generation Z, or people born in and after the mid-1990s.
There is strong demand for motorcycles in the country of more than 1.4 billion people, and local automakers with cheap products command a sizable market share.
(2024/11/11-12:40)
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