Cebu Pacific goes full AI with customer support

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Provided by Philippine Daily Inquirer.

MANILA, Philippines — Cebu Pacific is deploying an artificial intelligence (AI) tool to automate responses to common passenger inquiries like flight bookings, making it the first Southeast Asian airline to fully use this advanced technology for customer support.

In a statement over the weekend, the Gokongwei-led carrier said it was launching its generative AI agent feature in partnership with Canada-based Ada Support Inc., a global AI customer service company.

The AI agent is tasked with responding to typical questions, including those related to itinerary changes and travel documentation requirements.

READ: Cebu Pacific aims to soar to new heights in 2025

This feature, which is intended to deliver accurate and instant service, is live 24/7 in order to provide customer support real-time.

“Cebu Pacific has always been at the forefront of innovation, striving to provide extraordinary travel experiences. Partnering with Ada allows us to set a new benchmark in customer service by leveraging AI to better serve our passengers,” said Candice Iyog, Cebu Pacific chief marketing and customer experience officer.

Deploying an AI agent is just the initial steps of Cebu Pacific’s AI strategy as it looks forward to scaling it up to further improve customer service.

Other potential use cases include proactive notifications and multilingual support, the low-cost carrier noted.

“Through our partnership, we’re empowering Cebu Pacific to not only scale their support across channels and markets but also to continually enhance the performance of their AI agent,” said Mike Gozzo, chief product and technology officer at Ada.

(2025/02/24-13:44)

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01/21 05:45 Chinese Navy watches PH-US joint drills in WPS
01/21 05:30 Banks can’t unreasonably refuse loan payments – SC
01/21 02:08 DA sees record-high palay output this 2025
01/20 18:57 Philippine real estate outlook remains promising, resilient
01/20 17:32 Instagram grid swaps squares for rectangles, disrupting layouts
01/20 12:37 Marcos urges Tesla to manufacture electric vehicles in PH
01/20 12:02 WPS: PCG radio challenge affects China's 'way of thinking' – exec
01/20 11:25 TikTok returns online after Trump promises executive order
01/20 05:55 US aircraft carrier joins PH in WPS patrols
01/20 05:50 PH to procure 12 more light fighters from South Korea
01/20 05:00 DepEd to review sex education program
01/20 02:13 Recto: Gov’t might have missed 2024 growth target
01/20 02:10 Finland seeks to entice more skilled Filipino workers
01/17 05:42 MMDA eyes ‘7-to-4’ work sked in gov’t offices
01/17 05:38 Lawmakers: Why Chinese minority shareholder as NGCP chair?
01/17 05:36 China’s ‘monster ship' keeps ignoring PH call to leave WPS
01/17 05:30 Enrile questions INC ‘logic’ vs VP Sara Duterte impeach raps
01/17 02:34 BSP eyes PH shift to coin-lite society
01/17 02:32 UAE’s Masdar commits $15-B investment in PH renewable projects
01/17 02:20 DoubleDragon eyes P10-B retail bond issuance
01/16 10:49 Ransomware incidents increased by 11% in 2024, says Check Point
01/16 09:49 Poe asks Senate to probe dismal collection of SSS
01/16 09:42 Vatican AI laws: A Catholic approach to tech regulation
01/16 05:32 Marcos, Duterte, other execs’ satisfaction ratings down
01/16 05:30 A first: Comelec discards 6M ballots costing P132M
01/16 02:30 Weaker peso curbed remittances in November
01/15 17:18 Whoscall app: The PH had 6 million text scam messages in 2024
01/15 11:29 Marcos sympathizes with victims of California wildfires
01/15 10:58 Husband held in killing of Filipina in Slovenia, says DFA
01/15 05:37 PNP defends self after DILG chief smells ‘conspiracy’
01/15 02:18 BMI: Peso fall below 60 vs $1 still possible
01/15 02:14 PH vehicle sales hit fresh record high in 2024
01/14 19:42 Comelec suspends printing of ballots for 2025 polls
01/14 16:05 Contingency plans in place vs China reclamation in Scarborough - Navy
01/14 11:42 Marcos still firmly against VP Duterte’s impeachment - Palace
01/14 10:26 Credit card skimmers: How to spot and protect yourself against them
01/14 10:19 Philippine AI regulations and its high-tech future
01/14 05:00 PH, Japan, US confident of growing trilateral ties
01/14 02:12 PSEi tumbles to near 7-month low
01/14 02:10 SEC tightens disclosure rules on auditor fees
01/13 13:59 PH lodges protest vs China for illegal Coast Guard presence in EEZ
01/13 11:30 Marcos, Biden, Ishiba pledge stronger trilateral ties in phone call
01/13 10:23 WEF says 41% of companies will reduce workforces due to AI by 2030
01/13 09:21 How to spot and avoid YouTube comment scams
01/13 05:50 DOF: Gov’t not shortchanging LGUs in share of national taxes
01/13 05:30 PDIC to hike bank deposit protection
01/13 02:09 MVP Group inks 25-year Camp John Hay lease, BCDA’s first
01/13 02:07 Renewables dominate pipeline of new power projects in 2025
01/12 05:10 EJ Obiena focused on vaulting back to lofty ranking
01/10 05:46 BIR: P40B in excise taxes lost due to illicit cigarette, vape trade
01/10 05:40 AFP chief: Electing ‘right people,’ not coups, can fix PH problems
01/10 05:30 Binays cleared in P1.3-B school ‘overprice’ case
01/10 02:30 PH trims trade deficit amid import slump
01/10 02:28 BSP eyes shift from digital transaction fees to subscription
01/09 23:10 PH ship challenges Chinese vessels off Zambales due to illegal presence
01/09 14:43 Comelec: Government aid belongs to Filipinos, not politicians
01/09 12:01 NVIDIA Project DIGITS puts an AI supercomputer at your fingertips
01/09 11:06 Tech advances, other factors to shape PH labor market until 2030
01/09 08:51 Record-high gov’t debt spooks investors
01/09 05:50 As ‘monster’ leaves, new Chinese ship takes its place off Zambales
01/09 05:32 Gov’t to push for flexible work setups this year
01/09 02:28 Peso seen falling below 59:$1 by Q2
01/09 02:14 Competition heating up in e-money industry, says BMI research
01/08 15:52 9 China Coast Guard vessels patrolling PH EEZ – US maritime expert
01/08 14:21 284 HMPV cases logged in PH in 2024; virus mild, not new – DOH
01/08 12:08 PH digital lending market seen to exceed $1 billion in 2025
01/08 09:17 Facebook, Instagram to ditch fact-checking for community notes
01/08 07:17 Open-world games can boost mental health, says study
01/08 05:30 ‘Above normal’ rainfall, more typhoons seen January to March
01/08 04:40 Many tourists take bus to Baguio amid traffic woes, says mayor
01/08 02:10 December inflation sped up to 2.9%, fastest in 4 months
01/08 02:05 New high: Gov’t debt topped P16 trillion in November
01/07 15:30 Suspected Chinese drone ‘non-operational’ when recovered – Navy
01/07 05:55 PH starts temporary hosting of 300 Afghans
01/07 05:50 ‘Monster’ still in PH waters, ignores PCG call to leave
01/07 05:40 Rights advocates urge US Congress urged to reconsider bill vs ICC
01/07 05:00 NSC: No proof yet China behind crashed drone
01/07 02:10 John Hay on lockdown as BCDA takes over
01/07 02:05 Meralco bags deal to build 600-MW gas plant in Singapore
01/06 15:31 NSC restructuring not a sign of rift in security sector – Malaya
01/06 13:40 China’s ‘monster ship’ off Zambales an act of aggression – NSC
01/06 12:11 New transfer system needed for Filipino prisoners abroad – solon
01/06 12:06 BCDA revenues hit P11B in 2024
01/06 11:15 PhilRice announces new rice varieties that can lower blood sugar
01/06 09:00 How to quit social media for a much-needed digital detox
01/06 07:56 PH firms must brace for AI-powered attacks
01/06 05:35 More endorsers back 4th impeachment rap vs VP Duterte
01/06 05:32 PCG sends ship, 2 aircraft to challenge ‘The Monster’
01/06 05:30 US to stay ‘laser-focused’ on PH-China maritime issues
01/06 05:25 Opposition mounts vs SSS premium hike
01/06 02:10 DBS raises PH GDP growth forecast to 5.8%
01/05 19:35 Ex-president also excluded Robredo from NSC – Tañada to Duterte allies
01/05 13:42 Rights group calls for ‘greater vigilance’ in 2025, alleges violations
01/05 05:41 AFP vows loyalty to flag after Marcos revamp of NSC
01/05 05:35 DOST: This smart pen for kids can help tell if they’re troubled
01/05 02:15 PH aspires to be next green power paradise
01/04 10:03 VP Duterte’s removal from NSC marks intense political conflict – Castro
01/04 05:30 BI hunts down 11,000 foreign Pogo workers still in PH
01/04 02:10 New year, new jets for rich Filipinos
01/03 16:09 Chinese embassy in PH dismisses rumors of new disease outbreak in China
01/03 14:57 Marcos reorganizes NSC, removes VP as member due to irrelevance
01/03 13:47 Oreo maker Mondelez uses AI to create new snack flavors
01/03 10:00 DOH verifying alleged 'international health concern'
01/03 08:36 BI: 22,609 Pogo workers leave PH; 11,000 others for deportation
01/03 07:47 China develops a self-lightening backpack
01/03 05:40 ‘Chinese’ drone retrieved from Masbate waters piques Navy
01/03 05:19 As PBA enters 50th year, will four-point shot stay?
01/03 02:14 SEC drafts rules on crypto services
01/03 02:12 DigiPlus secures Brazil license
01/02 10:56 Filipino scientists made concrete blocks with coffee grounds
01/02 05:38 OSG: Pogo asset seizures, birth records purge next
01/02 05:32 Northern Luzon at risk of more quakes
01/02 05:25 PH ambassador to Hungary is latest Marcos appointee
01/02 05:21 Ecozone eyed as naval base site in Mindanao
01/02 02:15 IMF asks BSP to disclose info on balance sheet strategy
01/02 02:10 1st round of PH-Chile FTA talks set for March
01/01 22:45 Marbil vows ’tech-driven, apolitical’ PNP in 2025
01/01 18:15 PH Ambassador Romualdez to attend Trump inauguration – Palace
01/01 05:39 Budget critics: Veto still left ‘pork’ intact
12/31 12:06 OCD gears up for another Mt. Kanlaon eruption
12/31 05:40 Vice, gore: A peek into the sinister world of Pogo traffickers
12/31 05:35 Panfilo Lacson to gov’t: Brace for legal challenge vs 2025 budget
12/31 02:08 An upper middle-income nation by 2025? What PH is bound to lose
12/31 02:02 Philippine telcos ramp up cybersecurity efforts
12/30 14:56 ‘Broken from start’, UniTeam sees complete collapse
12/30 13:07 Marcos pays tribute to late former US President Jimmy Carter
12/30 09:33 Marcos signs P6.3 trillion 2025 national budget, vetoes P194 billion
12/30 05:20 Filipino booters look to clinch a first-ever Asean Cup finals berth
12/30 02:30 PH home prices contract for first time in 3 years
12/30 02:28 PH attracts net ‘hot money’ inflow of $96.59M in Nov
12/24 21:09 Watch out for crypto scams this Christmas – CICC
12/22 05:50 BFAR plane tells Chinese Navy: ‘Review your chart!’
12/22 05:38 AFP trusts President Marcos, system, says Brawner
12/22 05:30 Marcos, VP Duterte ratings down as poll reflects inflation woes
12/22 02:22 Woke but confused: Holidays leave adulting Filipinos financially bipolar
12/20 10:37 6 power projects endorsed for operating permits
12/20 05:52 Marcos: Let DOJ handle House move vs Rodrigo Duterte
12/20 05:48 PNP partners with TikTok vs online scams, exploitation
12/20 05:42 SC fires judge involved in wife’s illegal deals
12/20 05:34 3rd impeach rap filed vs VP Duterte; Leni Robredo ally an endorser
12/20 05:04 Golf club members join legal battle in Camp John Hay
12/20 02:24 Balance of payments deficit grew to widest in over 2 years
12/19 16:06 Sovereignty, accountability, and hope: Key Philippine stories of 2024
12/19 13:47 Blueleaf ramps up Laguna floating solar deployment
12/19 09:39 PH bracing for foreign bond comeback in H1 2025
12/19 09:22 Vietnam learns lesson about China aggression – everyone’s a target
12/19 05:42 8,000 foreign Pogo workers still in PH with tourist visas, says BI
12/19 05:30 House tags Duterte, et al. for ‘crimes against humanity’
12/19 04:32 ‘Decarbonizing’ PH a race against time – but ‘we should do it properly’
12/19 02:28 Marcos-Duterte clash to hurt economy – Fitch
12/19 02:12 Holiday online shopping fraud ‘alarmingly high’ in PH
12/18 12:58 Neda Board approves issuance of EO on PH-Korea free trade deal
12/18 10:13 Blockchain Game Alliance Report shows organic Web3 gaming growth
12/18 09:34 DepEd budget expose billions in unspent funds
12/18 09:12 Prisoner swap pacts with other nations eyed after Veloso’s return
12/18 05:50 House OKs bill that lets foreigners lease land for 99 years
12/18 05:10 PhilHealth P500-B fund investment questioned
12/17 14:13 DTI revising regulations for vape products
12/17 12:25 AFP: Yearend WPS resupply, Noche Buena delivery missions successful
12/17 10:05 Peza expects approved investments to rise by 10% in 2025
12/17 09:56 Shadowy uranium trade reaches PH, raises fear of ‘dirty bomb’
12/17 05:45 COA: 4,000 dead seniors still on PhilHealth database
12/17 05:35 SC: Suspension of single, pregnant teacher illegal
12/16 18:23 Marcos on current state of PH: We’re quite stable amid political noise
12/16 05:33 Island Cove’s jobless: The other side of the Pogo ban
12/15 17:47 Dolly de Leon says a celeb’s craft deserves more focus than personal life
12/15 05:50 Senate bill forfeits illegal Pogo assets in favor of gov’t
12/15 05:25 DBM opens e-market for gov’t suppliers
12/15 02:03 Engineers build innovative roof manufacturing business
12/14 09:25 AI solar boat cleans 2.5 million liters of river water daily
12/14 08:40 AI agents will become brand ambassadors in 'Agentic Era' – study
12/14 05:55 House panel: Ex-president Duterte center of grand criminal enterprise
12/14 05:30 SMNI duo ordered to pay TV journalist P2M in damages
12/14 04:40 Negros Occidental declares state of calamity after Kanlaon blast
12/13 12:48 Harvard opens access to 1 million books for training AI models
12/13 12:21 Marcos aims to make PH military a 'world-class force'
12/13 11:39 Philippines deports 2,300 Pogo workers to China, other Asian countries
12/13 10:01 Gov’t eyes more diversified external financing before losing ODA perks
12/13 08:55 Teacher uses this trick to check students’ AI homework
12/13 05:30 Seized Pogo properties pose next gov’t challenge
12/13 02:32 It’s final: BCDA regains control of John Hay
12/12 22:14 2 more PH nature reserves tagged of ‘international importance’
12/12 10:59 VP Sara Duterte wrong in saying DOJ is ‘biased’ in probing her – exec
12/12 09:14 AI’s real impact on the global economy
12/12 05:48 Fisherfolk to SC: Void Manila Bay reclamation works
12/11 17:30 VP Sara Duterte considering hiring private security force
12/11 15:09 Local identity fraud cases surged 119% this year — study
12/11 14:24 DA bans poultry from The Netherlands
12/11 14:10 PDEA raises alarm over marijuana's growing popularity as holidays near
12/11 11:38 Marcos vows to make overseas work a choice, not a necessity
12/11 11:14 Readers more likely to distrust news from AI articles – study
12/11 07:32 Pogo phaseout in full swing; only 17 remain
12/11 05:55 Marcos rules out warship deployment in West Philippine Sea
12/11 02:04 World Bank trims PH growth outlook
12/10 15:34 China’s acts of war in West PH Sea accelerating ecological ruin
12/10 10:18 LTO vows stricter regulation of motorcycle taxis
12/10 05:50 Secret fund use hits P10B; OVP outspends 4 security agencies
12/10 05:45 Over 100 kilos of uranium seized in Pasay, CDO and Mandaue
12/10 04:40 Thousands evacuated as Mt. Kanlaon erupts anew
12/10 02:11 PH emerges as hot spot for RE investments
12/09 08:00 105 y.o. saved from stroke through advanced procedure in The Medical City
12/09 05:55 Chinese vessel hits BFAR ship with laser six times
12/09 05:50 Kalookan bishop, drug war critic is PH 10th cardinal
12/09 04:35 Eastern Samar has ‘fastest’ economic growth in Eastern Visayas
12/08 02:04 Demand for first-class seats rising among Filipino jetsetters

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