HOME > Business Wire > Article


Sept. 10, 2019 10:00 UTC

Global Outdoor Advertising Procurement: 2019 Market Intelligence Report - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)-- The "Global Outdoor Advertising Industry - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.

Organizations have increased their preference toward the use of billboards as it is a cost-effective OOH advertising medium and also offers a wider consumer reach. This is expected to be one of the key factors driving the growth of the global outdoor advertising market size during the forecast period.

This report provides actionable insights to improve source-to-contract cycle performance in the Global Outdoor Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Category driver

  • Integration of digital billboards with the digital infrastructure in smart cities across the globe
  • For a full, detailed list, view the report...

Category management strategy

  • Assess service providers' resource utilization capabilities
  • For a full, detailed list, view the report...

Procurement best practices

  • Engage with service providers' that offer DOOH solutions
  • For a full, detailed list, view the report...

Key questions answered in this report

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Key Topics Covered

PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: JCDecaux
  • Profile: iHeartMedia
  • Profile: Lamar Advertising Company
  • Profile: OUTFRONT Media
  • Profile: QMS Media
  • Profile: PUBLICIS GROUPE

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

For more information about this report visit https://www.researchandmarkets.com/r/hpeua4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900


Source: Research and Markets

View this news release online at:
http://www.businesswire.com/news/home/20190910005492/en


The content of this press release is provided by Business Wire. If you
have any questions regarding the content, please contact the person(s)
identified in the CONTACTS box at the bottom of the release.

Business Wire


Aomori Tourism Information

HEADLINES

POLITICS
Japanese, S. Korean Officials Remain at Odds over Wartime Labor, Export Curbs
ECONOMY
Japan Panel Launches Study on Social Security System for All Generations
SPORTS
Rugby World Cup Kicks Off in Japan, with Host Nation Facing Russia in Opener
OTHER
Japan Announces Plans to Vaccinate Pigs to Prevent Spread of Swine Fever

Aomori Tourism Information

GOSHOGAWARA
Introduction of Tachineputa, Town of Kanagi and West Tsugaru Peninsula
GOSHOGAWARA 1
GOSHOGAWARA 2
GOSHOGAWARA 3
JOMON
An early culture with pottery
JOMON 1
JOMON 2
JOMON 3
JOMON 4

AFP-JIJI PRESS NEWS JOURNAL


Photos