Itochu Gets "Opanchu Usagi" Merchandising Right in Asia
Tokyo, Oct. 21 (Jiji Press)--Major Japanese trading house Itochu Corp. announced Monday that it has acquired the exclusive merchandising right for popular rabbit character "Opanchu Usagi" in Asia outside Japan and South Korea.
Leveraging its extensive global network, Itochu aims to achieve 50 billion yen in related gross merchandise value in 2026.
(2024/10/21-18:53)