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Dentsu Named Marketing Agent for 2020 Tokyo Olympics

Dentsu Named Marketing Agent for 2020 Tokyo Olympics

   Tokyo, April 17 (Jiji Press)--The organizing committee for the 2020 Tokyo Olympics and Paralympics said Thursday that it has appointed leading Japanese ad agency Dentsu Inc. <4324> as marketing agent for the sporting events.
   Dentsu will help the committee pick sponsor companies and formulate marketing plans, and offer other services.
   The Tokyo Organizing Committee of the Olympic and Paralympic Games estimates costs of operating the 2020 Games at about 300 billion yen. It aims to generate 150 billion yen in marketing revenue to cover part of the costs.
   Sponsors will have the right to advertise using the Olympic rings and logos.
   The Tokyo committee will begin joint marketing with the Japanese Olympic Committee in January next year.

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AFP-JIJI PRESS NEWS JOURNAL


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