Japan Fruit and Vegetables Export Promotion Council: Smile Japanese Fruits Gift Campaign

TOKYO--( BUSINESS WIRE )-- The Japan Fruit and Vegetables Export Promotion Council, in cooperation with The Japan Food Product Overseas Promotion Center (JFOODO), is collaborating with the popular Sanrio Co., Ltd. character “Hello Kitty,” a character that is also popular overseas to promote Japanese fruits and vegetables from around Japan. We will be running a social media campaign where you can post photos on Instagram on the themes of major seasonal events such as Christmas, New Year, Chinese New Year, and Valentine’s Day to be entered into the draw to win a special “Smile Japanese Fruits Gift", which is a perfect gift that can be enjoyed by the whole family.

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Note: The actual gift will be processed Japanese fruits. (Photo: Business Wire)

Special collaboration featuring the “Japan-grown Fruit” label* and Hello Kitty
*The “Japan-grown Fruit” label is a brand label only for fruits and vegetables produced in Japan that met strict Ministry of Agriculture, Forestry and Fisheries quality standards.

Campaign periods:

• Christmas: December 13, 2024 to December 31, 2024
• New Year: January 1, 2025 to January 10, 2025
• Chinese New Year: January 29, 2025 to February 14, 2025
• Valentine’s Day: February 14, 2025 to February 22, 2025

How to join:

1. Follow Instagram japanesefruit_official
2. Post a video that meets either of the two conditions below, and mention japanesefruit_official.
   *For Chinese New Year and Valentine’s Day you can apply just with condition 2.
   (1) Videos using the fun japanesefruit x Hello Kitty filter
   **Click the link in the profile to see the effects
   (2) Video or images featuring people smiling and enjoying Japanese fruits

Target products:
Peaches, grapes, apples, persimmons, citrus fruits, strawberries, sweet potatoes

Target entrants:
Residents of Thailand, Singapore, Malaysia, Vietnam, Hong Kong, and Taiwan

Prizes:
Special “Smile Japanese Fruits Gift” set

Official Instagram account:
https://www.instagram.com/japanesefruit_official/

Click here for sales locations in each country:
https://jpfruit-export.jp/promotion/en/shop/

Implementing Body

Japan Fruit and Vegetables Export Promotion Council (JFEC)
https://jpfruit-export.jp/english.html

The Japan Food Product Overseas Promotion Center (JFOODO)
https://www.jetro.go.jp/en/jfoodo/

About Sanrio:

Sanrio Hong Kong established in April of 1982. We believe in 「みんななかよく」 as our corporate philosophy, dedicated to share the joy through licensed merchandises, brand collaborations and licensed events. Meanwhile, we encourage you to take this opportunity to get closer with your family and friends.

The business development of Sanrio Hong Kong is not limited to a single product. We are devoted to continuous innovation, from character gifts to business collaborations of branding, merchandises, and events, including various crossover commodities, pop-up cafes, exhibitions, and fairs - bringing joy to your daily life through diversified blossoming.

© 2024 SANRIO CO., LTD. Approval No.: P2412000085

View source version on businesswire.com: https://www.businesswire.com/news/home/20241215213709/en/