From K-Dramas to Manila: EGGDROP Lands with a Sizzle in the Philippines

SEOUL, South Korea--( BUSINESS WIRE )-- EGGDROP (CEO Young-woo Noh) , Korea’s premium egg sandwich brand, opened its first Philippine store in SM Mall of Asia , Manila’s iconic shopping hub. The launch was met with a great popularity.

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Opening Day of EGGDROP’s First Philippine Store, December 2024 (Photo: © EGGDROP Corp.)

Egg-citement at SM Mall of Asia

EGGDROP ’s first Filipino store capitalizes on a high-traffic location that caters to a diverse audience. Fans eagerly sampled signature offerings such as the Garlic Bacon Cheese, Avo Holic, and Mr. Egg. Waves of enthusiastic diners were followed by overwhelmingly positive reviews.

From K-Dramas to Filipino Plates

Stuart Wong, head of EGGDROP Philippines , said, “Watching EGGDROP featured in the Korean drama Hospital Playlist made me want to share this experience with Filipinos.” Han Kyu-won, head of design and operations at EGGDROP, added, “With a young population and rising middle class, the Philippines is the perfect market, especially as Hallyu culture continues to gain momentum.”

Instagram-Worthy Sandwiches Take Over Social Media

EGGDROP’s aesthetic took over the social media. Comments like “The best toast I’ve ever had!” and “One bite and I’m in heaven!” flooded Instagram, boosting virality and foot traffic.

Local Flavor with Global Quality

EGGDROP’s commitment to quality and local partnerships sets it apart. “We’ve ensured that the iconic taste of EGGDROP is preserved by maintaining the highest standards, using local supply chains to guarantee freshness while supporting Filipino farmers,” said Han. The brioche buns are crafted with EGGDROP’s Korean recipe, while organic eggs and other key ingredients are locally sourced to create a perfect blend of Korean and Filipino influences.

A Global Food Revolution

With fresh ingredients and innovative design, EGGDROP remains a leading K-food brand. Han revealed plans for a second store in Bonifacio Global City by early 2025, as the brand accelerates its expansion across Asia.

Stuart Wong summed up the opening: “The joy of taking that first bite of an EGGDROP sandwich is unforgettable. We’re thrilled to finally bring this perfect sandwich to Filipinos.”

EGGDROP Overview

Egg Makes Better, EGGDROP.
EGGDROP is a premium egg sandwich brand inspired by "complete food" eggs which cook a healthy meal around scrambled eggs made with A+ grade eggs and fresh ingredients. Currently, EGGDROP is the leading business and incubating various other brands.

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