Japanese Securities Firms Targeting Elderly Customers
Tokyo, Feb. 18 (Jiji Press)--Japanese securities firms are boosting services to support "shukatsu" end of life preparations as a marketing strategy to lure elderly customers.
Securities firms are aiming to attract elderly people and their financial assets by providing advice not only on investment but also on inheritance and funeral preparations as well as on what to do with their digital assets, such as photos and emails.
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