“We Bloom!” in Hualien

HUALIEN, Taiwan--( BUSINESS WIRE )-- In the wake of last year’s April 3 earthquake in Taiwan, the Hualien County Government has launched “We Bloom!”, a revitalization initiative symbolizing the unwavering resilience and vitality of the region. At the center of this campaign is "Little Rock Flower", an original mascot character that springs to life from seemingly barren rock—an allegory for how life and hope persist, even in the harshest conditions. It is a tribute to the spirit of the Hualien people and their ability to flourish amongst adversity.

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2025 Hualien FUN Summer Vacation (Photo credit: Hualien County Government)

Aligned with this theme, the 2025 Hualien FUN Summer Vacation runs from July 12 to August 10 at the picturesque Liyu Lake in Shoufeng Township, recognized as one of the “Top 100 Must-Visit Tourist Spots in Taiwan.” Under the banner “We Bloom, Cool FUN Summer,” the event offers five free water activities daily: stand-up paddleboarding, water bicycles, inflatable bumper boats, tandem kayaks, and motorized inflatable scooters. Set against the backdrop of Hualien’s lush mountains and tranquil lake waters, the event invites visitors to cool off while taking in the region’s natural beauty.

Each weekend during the event features live cultural performances, a mobile food truck market, and enchanting nighttime light installations that bring a festive atmosphere to the lakeshore. The integration of the event with Hualien’s exclusive mascot character reflects Hualien’s commitment to resilient, sustainable development.

Through this event, the Hualien County Government warmly welcomes both domestic and international travelers to revisit iconic destinations such as the Taroko National Park, and to experience the vibrant landscape, rich culture, and enduring strength of a region that continues to bloom—against all odds.

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