HOME > Business Wire > Article


July 31, 2025 14:00 UTC

Kuwana City, Mie: Ishidori Matsuri (Ishidori Festival) Known as the Noisiest Festival in Japan to be Held on Saturday August 2nd and Sunday 3rd.

“Kuwana Shaved Ice Route” also being held through Tuesday, September 30th.

KUWANA, Japan--( BUSINESS WIRE )-- Kuwana City in Mie Prefecture, Japan, located about 20 minutes from Nagoya station by train, has been strengthening its internationalisation efforts and information dissemination since last year with the aim of becoming a ‘city open to the world’.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250723544548/en/

Tosai (Performing Ishidori-bayashi in front of the tower gate of Kuwana Sosha)

Tosai (Performing Ishidori-bayashi in front of the tower gate of Kuwana Sosha)

Kuwana Ishidori Matsuri, a UNESCO Intangible Cultural Heritage event

Ishidori Matsuri will be held on August 2nd and 3rd this year, taking place in the vicinity of Kuwana Sosha (Kasuga Shrine). This UNESCO-recognized festival is known as the noisiest festival in Japan, with around 40 festival floats parading through the town with the grand sound of gongs and drums.

In particular, the “Tatakidashi” on the first day of the Ishidori Matsuri, and the ‘Tosai’ held on the day of “Hongaku” are must-sees, and the area around Kuwana Sosha is filled with many spectators.

Schedule of the festival

Saturday, August 2, the day of Shingaku (Final preparation of the festival)
0 a.m. Tatakidashi (start of striking the gong)
Around 5 p.m. Shinai Neri-Aruki (the floats will start parading in their own district)
The starting time of the Neri-Aruki differs by the district.

Sunday, August 3, the day of Hongaku (Festival)
1 p.m. Line up at Kita-ichiba,
6:30 p.m. Hanaguruma Tosai (Performing in front of the tower gate of Kuwana Sosha)

https://kuwana-ishidori.com/

“Kuwana Shaved Ice Route”

This year marks the fifth “Kuwana Shaved Ice Route” event. Chubu Corporation, a manufacturer of commercial shaved ice machines with the top share of the Japanese market, is located in the city. Kuwana City, which experiences hot summers every year, consumes a large amount of shaved ice.

This year, 27 stores in the city will participate, offering a wide variety of shaved ice. A campaign to win prizes is also underway! For details, please visit the special website.

https://kuwana-kakigoori.com/

Please check in advance for some stores may be closed during the festival.
Come visit Kuwana to experience Japanese summer with Ishidori Matsuri, the noisiest festival in Japan, and shaved ice to cool you down.

Both websites are written in Japanese. By using the machine translation function on the web browser it is possible to read in the language you prefer.

Contacts

Kuwana City PR Office
A. Hirashima (Ms.)
1-5-17 Roppongi, Minato-ku, Tokyo 106-8487
kuwanapr@ponycanyon.co.jp


Source: Kuwana City PR Office

Smart Multimedia Gallery

Tosai (Performing Ishidori-bayashi in front of the tower gate of Kuwana Sosha)

View this news release and multimedia online at:
https://www.businesswire.com/news/home/20250723544548/en


The content of this press release is provided by Business Wire. If you
have any questions regarding the content, please contact the person(s)
identified in the CONTACTS box at the bottom of the release.

Business Wire

HEADLINES

POLITICS
TICAD 9 to Start in Yokohama on Wed. to Discuss Aid for African Countries
ECONOMY
Taiwan's Hon Hai, Japan's SoftBank to Jointly Make Data Center Equipment in Ohio
SPORTS
Women's Tennis: Japan's Uchijima Loses in 1st Round of Cleveland Championships
OTHER
3-Year Prison Term Sought for Ex-Kadokawa Chairman over Tokyo Games Bribery

AFP-JIJI PRESS NEWS JOURNAL


Photos