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Japan Restaurant Operators Expanding Offerings

Japan Restaurant Operators Expanding Offerings

Matsuya Foods' first ramen store Matsutaro in Tokyo (Courtesy of the company)
Matsuya Foods' first ramen store Matsutaro in Tokyo (Courtesy of the company)

   Tokyo, Aug. 27 (Jiji Press)--Major Japanese restaurant operators are venturing into offering dishes outside of their specialties, as they grapple with challenges such as rising ingredient prices and changes in demand following the COVID-19 pandemic.
   Attracting new customers through forays into new areas has become essential for eatery firms as they face limited growth potential in their existing businesses.

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AFP-JIJI PRESS NEWS JOURNAL


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