Agriculture as Our Foundation, Quality as Our Priority — Taiwan Premium Rice Enterprise Ltd. Unveils the Purity, Authentic Taste, and Strength of Taiwanese Rice

TAIPEI, Taiwan--( BUSINESS WIRE )-- Taiwan Premium Rice Enterprise Ltd. has once again partnered with the renowned Japanese trading company Kanematsu Corporation, to bring premium Taiwan rice to the Japanese market—a market renowned for its high standards in both quality and origin. This collaboration marks a significant milestone in the global export of Taiwan’s agricultural products and highlights the commitment of both parties to advancing the promotion of premium agricultural goods worldwide.

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(From left) Ryo Asakawa of Kanematsu Corporation, Chien-Chang Chen, COO of Taiwan Premium Rice Enterprise Ltd., and Takashi Nakabayashi of Kanematsu Corporation. / Photo by: Taiwan Premium Rice Enterprise Ltd.

Taiwan Premium Rice Enterprise Ltd. extends its sincere gratitude to the Taiwan Ministry of Agriculture and Food Agency, for their unwavering support in facilitating this collaboration. Their assistance has played a crucial role in helping Taiwan rice stand out in today’s highly competitive global market. Kanematsu Corporation is one of Japan’s most well-established and reputable trading company, with a rich history. It operates across various sectors, including food and agriculture, and maintains strong global networks and distribution channels. They are collaborating with Taiwan Premium Rice to introduce high-quality Taiwan rice, which has undergone stringent quality control, to meet the high expectations of Japanese consumers.

"This partnership is not merely about an export agreement; it is also an exchange of culture and values. Through our strategic collaboration with Kanematsu, we aim to bring Taiwan Rice to international market and into people’s daily dining experiences, leaving a lasting impression" said Mr. Chien-Chang Chen, Chief Operating Officer of Taiwan Premium Rice Enterprise Ltd.

The success of this collaboration is the result of the collective efforts of professionals from various fields. Taiwan Premium Rice Ltd. extends its sincere gratitude to Dr. Ming-Hsin Lai, an Agronomy Laboratory Researcher at the Taiwan Agricultural Research Institute for his expert guidance and dedication to rice cultivation, we also acknowledge the OMIC team for their stringent quality assurance, and the support of numerous trusted local partners. Their combined efforts have been essential in making this milestone in Taiwanese agricultural exports a reality.

Taiwan Premium Rice Enterprise Ltd. has been dedicated to working closely with local farmers for many years, carefully selecting rice varieties and implementing comprehensive traceability practices. Each grain is cultivated to ensure plump texture and pure taste, meeting the high standards of international premium markets. The rice exported to Japan has passed multiple quality control processes, showcasing both the authenticity and reliable supply capabilities of Taiwan's rice.

Moving forward, the Taiwan Premium Rice Enterprise Ltd. team will continue to uphold the philosophy of "Agriculture as Our Foundation, Quality as Our Priority", while striving to elevate the authentic taste of Taiwan Premium Rice to tables around the world.

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