JR-PLUS & Cinnamoroll Collaborative Campaign Starts!

NAGOYA, Japan & TOKYO--( BUSINESS WIRE )-- During the period from Tuesday, August 19, to Monday, September 8, 2025, JR Central Retailing Plus Co., Ltd. stores will hold a Cinnamoroll Collaborative Campaign in conjunction with Cinnamoroll, the popular character from Sanrio Company, Ltd. In this campaign, stores will sell station lunchboxes (ekiben) and original goods only available through this collaboration, created with the concept of “Cinnamoroll and his friends are helping out at station shops!”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250724186627/en/

Two types of original ”KAWAII” illustrations.

Two types of original ”KAWAII” illustrations only available during this campaign

• Uniform version for JR Central, which runs the Tokaido Shinkansen
• Uniform version as a chef, which is Cinnamoroll’s ”dream”

Sale of original collaborative goods

Original goods with designs created specifically for this fair will be on sale.

Ball chain mascot JR Central uniform ver.: 2,618 yen
Ball chain mascot cafe uniform ver.: 2,618 yen
Face coin purse: 1,540 yen
Tote bag: 2,530 yen
Drawstring bag 2P: 1,408 yen
Three-pocket clear pouch: 2,178 yen
Onigiri case (with carabiner): 2,178 yen
Acrylic key chains (6 types): 770 yen each (4,620 yen for a box)
Button badges (10 types): 550 yen each (5,500 yen for a box)

Sale of original ekiben created in collaboration with Cinnamoroll

Cinnamoroll Ekiben: 1,580 yen

Other limited-offer collaborative package onigiri, sandwiches, and sweets will also be offered.

Cinnamoroll Collaborative Campaign overview

- Campaign dates: Tuesday, August 19, 2025 to Monday, September 8, 2025
- Campaign locations: Plusta, Bellmart, Grand Kiosk, Gift Kiosk, Precious Deli & Gift, etc. at Tokyo Station, Shinagawa Station, Shizuoka Station, Nagoya Station, Kyoto Station, Shin-Osaka Station, and others.

See details here

© 2025 Sanrio Co., Ltd. Approval No. L661918

*All prices include consumption tax. *All images are for illustrative purposes.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250724186627/en/